Abstract

The massive spread of digital misinformation has been identified as a major global risk and has been alleged to influence elections and threaten democracies. Communication, cognitive, social, and computer scientists are engaged in efforts to study the complex causes for the viral diffusion of misinformation online and to develop solutions, while search and social media platforms are beginning to deploy countermeasures. With few exceptions, these efforts have been mainly informed by anecdotal evidence rather than systematic data. Here we analyze 14 million messages spreading 400 thousand articles on Twitter during and following the 2016 U.S. presidential campaign and election. We find evidence that social bots played a disproportionate role in amplifying low-credibility content. Accounts that actively spread articles from low-credibility sources are significantly more likely to be bots. Automated accounts are particularly active in amplifying content in the very early spreading moments, before an article goes viral. Bots also target users with many followers through replies and mentions. Humans are vulnerable to this manipulation, retweeting bots who post links to low-credibility co